On this episode of The Nick Lugo Show, my friend Kenny Soto explains the pitfalls of starting a podcast in 2022. No, we don’t actually want you to fail, but if you don’t listen to our advice, you will. As the host of his own podcast, The People of Digital Marketing, Kenny shares his points of struggle, difficulty, and learning. Please, follow his advice, and it will save you much pain.
Kenny Soto is a digital marketer with 6+ years of experience working for startups, Fortune 500 companies, public figures, and ad agencies (VaynerMedia, JP Morgan Chase, and Ray Dalio to name a few). His marketing expertise ranges from SEO, media buying, and branding to copywriting, podcasting, and analytics. He is a podcast host and digital marketer, the host of The People of Digital Marketing.
On this podcast, we discuss the 5 Keys to failure. If you are looking to make the worst podcast of the year in 2022, follow these five steps:
Failing to get guests(Use these platforms to get started!)
https://podcastguests.com/directory/ (https://podcastguests.com/directory/)
https://podmatch.com/ (https://podmatch.com/)
https://www.matchmaker.fm/home (https://www.matchmaker.fm/home)
Failing to use your guests as a resource
Inconsistency
Forgetting to Batch
Neglecting marketing
Working alone

In this episode, we elaborate these points and give you the resources, tips, and tools to fail even better.
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